Track Two: Customer Relationships
It’s a new dawn in the life of the empowered customer. Armed with multi-channel service options, budgetary and family controls and smart devices, the customer will be significantly more engaged and significantly more aware of their entire experience with communications services. This track will explore how service providers can best measure and maintain a quality experience at all levels: network performance, customer care and fulfillment to name a few.
WEDNESDAY, JUNE 15
11:30 a.m.–12:30 p.m.
Executing on Digital Postal Mail
Digital postal mail is more than electronic bill payment. It is an alternative electronic output that uses the...

Digital postal mail is more than electronic bill payment. It is an alternative electronic output that uses the existing print stream to create a digital facsimile of paper mail. Consumers can now aggregate their mail in one place online and overcome their reluctance to go paperless — entirely paperless. This session shows how to dramatically cut mailing costs by delivering digital postal mail and provide additional value. You will learn how to start delivering digital postal mail with minimal effort and no additional infrastructure.
Speakers:
Frank Delfer, Executive Vice President of Technology and CTO, DST Output
John Payne, CEO, Zumbox

3–3:45 p.m.
Tapping Into Data to Create a Competitive Advantage
Data warehouse technology is emerging as a key tool to allow service providers to manage information about their...

Data warehouse technology is emerging as a key tool to allow service providers to manage information about their business efficiently and effectively. That leads to improved decision making and, ultimately, improved profitability. This session will provide a survey of the ways that communications services providers around the world have been taking advantage of business intelligence as a competitive advantage.
SPEAKER:
Tony Velcich, Director, Product Management, Oracle Communications

4–5 p.m.
PANEL DISCUSSION: How to Use Social Media and Not Let It Use You
The first encounter between service providers and burgeoning social networks such as Twitter and Facebook...

The first encounter between service providers and burgeoning social networks such as Twitter and Facebook was not pretty. The public found an outlet for pent-up hostilities against their phone companies, broadband and wireless providers. But there is an upside if you deal with social media proactively. This panel session will explore ways that service providers can turn the table on vapid social commentary and leverage the buzz to improve customer service, network performance and their reputation.
Moderator:
Tara Seals, Editor-in-Chief, Vision2Mobile
PANELISTS:
Tom Erskine, Director, Comms & Utility Solutions, Pegasystems
Shai Shamir, Marketing Manager, Amdocs Ltd.
Erik Larson, Strategic Director of Social Media and On-Line Care, AT&T

THURSDAY, JUNE 16
8:30 – 9:15 a.m.
Policy in Motion: Moving From Policy 1.0 to Policy 2.0
In the new world of data, monetization schemes will be realized through integration of charging and policy management...

In the new world of data, monetization schemes will be realized through integration of charging and policy management to offer new price plans and packages that create a differentiated experience for the customer. This will require moving from policy management applied at a network level to converged policy management. But there are challenges to integrating BSS and policy. This session will explore new monetization models for data services, the main barriers to integrating policy and charging and the value of a preintegrated policy and charging solution.
Speaker:
Rafi Kretchmer, Director of Product Marketing, Revenue Management, Amdocs Management Limited

9:30 – 10:15 a.m.
Ensuring the Customer Experience by Integrating OSS and Network Monitoring
The migration to all-IP architectures is mandatory for many reasons, primarily for the deployment of data-based...

The migration to all-IP architectures is mandatory for many reasons, primarily for the deployment of data-based services. However, this migration has caused a natural decoupling between the service delivered and the network infrastructure. One problem for the OSS is that it must now map network elements to services, which it was not designed to do. It has become apparent to most carriers that the integration of OSS and monitoring systems is required to bridge this gap. However, the integration of OSS and network monitoring is not trivial. In this session, OSS and network monitoring experts from HP Communications and Accanto Systems will present real-world scenarios and challenges in going all-IP. The session will offer an actionable checklist CSPs can use to assess and deploy an integrated OSS and network monitoring system.
Speakers:
Paolo Trevisan, CMO, Accanto Systems
Florence Weber, OSS Solution Manager, HP Communications and Media Services, Hewlett-Packard

10:30–11:15 a.m.
No Swivel Chairs Allowed: Automating Multi-Channel Selling and Ordering
Looking for pain relief from managing the multi-channel sales and ordering process? Just create a more...

Looking for pain relief from managing the multi-channel sales and ordering process? Just create a more automated, flexible customer experience. Easy? No. But in this session you’ll learn how to drive multiple sales channels from a central offer and order application using rules and analytics, automate the up-sell process, extend the Web experience to the TV using Tru2way and EBIF over the same ordering platform used for Web self-care and enable retail partners to sell for you with service-enabled ordering widgets. Then, put the Excedrin away and watch the money flow.
Speaker:
Chad Dunavant, Vice President of Product Management, CSG

11:30 a.m.–12:30 p.m.
Panel Discussion: Improving the Customer Experience in a Cost-Cutting Age
Despite the focus on operational efficiency, most contact centers still force their agents to navigate between a...

Despite the focus on operational efficiency, most contact centers still force their agents to navigate between a dozen or more disparate systems before they can fully understand the customer situation and relationship. Focusing on systems rather than the interaction leads to extended training, inconsistent execution of company policy and frustration for everyone. In this session, a panel of industry experts will examine different approaches and new tools for addressing these conflicting business goals to determine whether or not you can only achieve one by sacrificing the other.
MODERATOR:
Tara Seals, Editor-in-Chief, vision2mobile
Panelists:
Scott Kolman, Marketing Director, Amdocs, CM Division
Susan McNeice, Vice President of Software Research, Yankee Group

FRIDAY, JUNE 17
9 – 9:45 a.m.
Transforming Global Billing Operations to Drive Cost Management Strategy
Controlling costs are critical to maintaining profitability. Transforming a worldwide multi-billion dollar...

Controlling costs are critical to maintaining profitability. Transforming a worldwide multi-billion dollar organization like BT Global Services to refocus on profitability requires several critical success factors. This session will provide a case study for driving a new cost management strategy at BT that focuses on those success factors.
Speakers:
David Lee, Vice President of Finance, BT Global Services
Shannon Hladky, Vice President, Synaptitude

10 – 10:45 a.m.
THE POWER OF PERSONALIZATION AND COMMUNICATION
Now, more than ever, is the time to take charge of your customer communications program. TransPromo has set the stage...

Now, more than ever, is the time to take charge of your customer communications program. TransPromo has set the stage for ensuring relevant, accurate and targeted content and marketing messages that engage your customer base through your invoice. But what about the rest of your customer communications? Learn how to maximize TransPromo and expand your customer communications stream to boost revenue, enhance customer loyalty and create greater brand awareness.
Speaker:
Neil Metviner, Chief Marketing Officer, OSG Billing Services

11 – 11:45 a.m.
Chain Chain Chain: Securing a Place in the Delivery, Revenue and Value Chains.
Service providers cannot allow themselves to be disintermediated by content providers and over-the-top players and become...

Service providers cannot allow themselves to be disintermediated by content providers and over-the-top players and become, as Aretha said, a “Chain of Fools.” Defining and establishing their role in the delivery, revenue and value chains and making the two-sided business model a revenue-generating reality will be job one for service providers of all types. Many tools can be applied to making this a reality, from third-party access of network assets, subscriber databases, consumer behavior and distribution to network-enabled app stores and charging solutions. Three speakers will present different approaches to making service providers the center of the complex ecosystem required for this new model.
MODERATOR:
Tara Seals, Editor-in-Chief, vision2mobile
PANELISTS:
Arturo Pereyra, Senior Director, Telcom and Media Marketing and Business Development, Oracle
Monica Ricci, Director, Product Marketing, Intec Billing Inc., a CSG Systems International Inc. Affiliated Company
Shira Levine, Directing Analyst for Next Gen OSS and Policy, Infonetics Research Inc.
