As cloud services mature, the concept of business assurance for cloud providers and consumers is beginning to spark an interesting debate. Will the telephony adage “account for every switch minute” have an analog in the cloud environment? Or will consumers of cloud services need the counterpart of the cloud providers’ business assurance to confirm their usage and SLAs? These are only two examples of the growing dialog.

As possible solutions to these questions, some will argue that Cloud service providers should be thinking about real-time executive and operational dashboards and control platforms which are essential in not only monitoring and managing their actual and/or billable “usage,” but also in ensuring that it is billed accurately. Perhaps most importantly, cloud service providers need to establish, monitor and demonstrate ongoing compliance with a set of controls that meet their customers’ business and regulatory requirements. Others believe that consumers of cloud services should be establishing their own control and reporting platforms to ensure their SLAs are being met and that the “usage” they are being charged for was in fact consumed by their organization.

Please join Todd Ashworth, TMNG Global’s Vice President of Software and Technology, as he explores the concept of business assurance in the Cloud from both the provider and the consumer perspectives, as well as the differences between cloud business assurance and telephony assurance. Perhaps they are not as different as one might expect.

Speaker:

Todd Ashworth, Vice President of Software and Technology, TMNG Global

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It all starts with the customer. Now a new breed of customer is dictating a new set of terms in the dynamic between service providers and customers. Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with providers when and how they want, in person, online and on the go. In this session you will learn about Smarter Commerce – a strategic approach that places the customer at the center of a provider’s commerce processes turning customer insight into intelligent actions across all sales and service channels that make it easier for customers to research, select, order and manage their portfolio of communications products resulting in improved revenue opportunities for providers.

Speaker:

John Konczal, Industry Executive, Communications & Media, Commerce Solutions, IBM Software Group

Sponsored by:

While Billing isn’t a high profile component of the telecom business, it offers the potential to be “the difference maker". While the technologies that make up B/OSS continue to change, the basic “Blocking and Tackling” elements remain:

• How do I bring products and services to market quickly?
• Do I have the people to run this successfully?

We’ll focus on the “Game Day” challenges of Carolina West Wireless and their challenges of competing with out-dated B/OSS.

• What is the fix?
• How quick is the fix?
• CEO Testimonial

Speaker:

Sandy Wiersma, Vice President, ENABIL Solutions

Sponsored by:

The social networking websites and services are increasingly challenging the traditional telcos. With increased broadband penetration, “social software” and proliferation of smart devices, these sites are making inroads with users and garnering the attention of advertisers and enterprises that are using social media to reach their customers, build brand loyalty and communicate with geographically dispersed employees, customers, suppliers and partners. These trends have given rise to open and free/low-cost communication, communities and shared social spaces.

MphasiS invites you to this Partner Session at B/OSS Live! to discuss and share mobile and social media strategies that can enable you to increase ARPU, achieve higher levels of customer acquisition and retention, improve customer care and enable other objectives.

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