The Personalization Summit

Personalization is good for everyone: customers, carriers and vendors alike. In theory, it provides consumers and enterprises with services configured to meet their individual needs and desires and empowers them with a voice in how those needs and desires are met. For service providers, it helps distinguish them in the value chain, increase ARPU and practically assure customer loyalty.

However, personalization also requires a commitment to invest in new infrastructure and a new discipline in using it. Why? Because personalization is built on a foundation of intimacy and trust in handling customer information.

The following two sessions on Personalization will address both the business opportunity and the technical and strategic challenges to this new differentiator.

THURSDAY, JUNE 16

3:15-4:30 p.m.

THE PROMISE OF PERSONALIZATION

The promise is already being realized by courageous and inventive service providers. Green Bay’s Nsight has leveraged policy management tools and network assets to create and deliver personalized services to its Midwest customers. After sharing his experiences with and vision for personalization, Nsight’s Rob Riordan will join a panel of experts led by Yankee Group Vice President Susan McNeice to discuss the many ways personalization can be achieved through content and apps, but also through customer care and segmentation. The panel will discuss today’s realities and tomorrow’s horizons for personalization.

KEYNOTE ADDRESS:

Robert H. Riordan
Executive Vice President and Director of Corporate Development
Nsight

MODERATOR:

Susan McNeice, Vice President of Software Research, Yankee Group

PANELISTS:

Robert H. Riordan, Executive Vice President and Director of Corporate Development
David Sharpley, Senior Vice President of Marketing and Product Management, Bridgewater Systems
Robert Jones, Vice President, Marketing Development, Acision
Lara Albert, Senior Director, Global Marketing, Globys

4:30-5:45 p.m.

THE TOOLS OF PERSONALIZATION

Turning vision to reality will take innovation at the network, software and policy level, but it also will require the proper strategic framework for managing and sharing data. Analysys Mason's Patrick Kelly will delve into ways of making personalization all it can be. This panel will discuss the tools and technologies for delivering on the concept of the segment of one.

KEYNOTE ADDRESS:

Patrick Kelly, Research Director, Analysys Mason

MODERATOR:

Patrick Kelly, Research Director, Analysys Mason

PANELISTS:

Grant Lenahan, Vice President and Strategist, Service Delivery, CSO, Telcordia Technologies
Victoria Cashion, Vice President, Global Customer Success, Pitney Bowes Business Insight
Kevin O’Brien, Executive Director, Application Development, Comcast